News

SECOR is growing: As of September 1, 2026, Gerald—a startup expert with over 30 years of experience and 20 startups under his belt—has joined our CxO team. Together, we’ll bring the SECOR SDV PoC 3.0 to the road at IAA Mobility 2027. With Saki Nakajima representing Japan, our Asia team is now complete—just in time for Seoul and SEMICON Japan 2026.

In contrast to the industry’s previous focus on software optimization, SECOR will present the SDV PoC 2.0 at the 30th AUTOMOBIL ELEKTRONIK CONGRESS, SECOR will present the SDV PoC 2.0—a holistic open-source approach that reduces time to market by 50% and cuts development and production costs by 30%.

SECOR SDV LAB – the first development environment in which hardware and software for the Software Defined Vehicle (SDV) work together right from the start – not just in the prototype.

The SDV transformation poses risks for Tier 1 suppliers: a silent structural change. At IAA Mobility 25, Tier 1 suppliers addressed these questions…

As a sponsored participant of the EU Business HUB, SECOR presented the SECOR.trolley on the sidelines of SEMICON KOREA 2026, which generated shining eyes among our discussion partners from OEMs to Tier 1s.

We are delighted to welcome another senior expert from the automotive industry. Hartwig most recently worked for 16 years as a manager at AUDI AG in the supply chain, from Audi representative on the VDA Semiconductor Committee to head of various projects with a focus on transparent, resilient supply chains (including Catena-X PoC PURIS.engpass Audi…

SECOR CHIPS & LIBRARY has integrated its SDV Concept into a production vehicle for the first time. As reported in a recent article in AUTOMOBIL ELEKTRONIK online, the drivable prototype shows measurable results: Approximately 50% shorter time-to-market Approximately 30% lower development and production costs More resilient supply chains thanks to standardized hardware Read full press…

At the IAA 2025, SECOR CHIPS & LIBRARY presented its visionary SDV CONCEPT CAR – a converted Smart Roadster that comes to life at the idyllic Ammersee. CEO Klaus Jungbauer unveils two world firsts:

• Hardware replacement with the same software
• Changed button assignment due to software update (e.g. power windows)

The result: a leaner wiring harness, faster development cycles and resilient supply – a milestone for software-defined vehicles.

Thank you for your visit to the IAA MOBILITY 2025. The many good contacts and intensive discussions about the SECOR SDV CONCEPT clearly exceeded our expectations.

With our revolutionary approach to the software-defined vehicle (SDV) of the future, we were able to make a strong statement at this year’s IAA MOBILITY in Munich.

A successful trade fair appearance at the embedded world Exhibition&Conference 2025 and strong signals for the future. Our booth attracted numerous visitors, sparked interesting discussions, and we were able to establish valuable new contacts. The strong media response and the pledged commitment of State Secretary Tobias Gotthardt for Economic Affairs underscore the importance of our topic.